Here in step #1 I will cover the first and likely most important step of the process, and that is to validate that your product is worth pursuing. It’s a long, difficult, expensive journey to market so you need to take the time to ensure as much as possible that this is something the market wants.

Don’t be overly confident in your idea just because you and your friends and family think it’s a great idea. It may very well be a great idea, but that doesn’t mean the market really wants it. This is why you must validate your product before you proceed down this path.